Search Marketing is Still King
ChatGPT being the most well used Generative AI currently out there, it's user base is only faction of Google's search engine. Search marketing and SEO isn't going away any time soon.
The raise of Generative AI has not taken users or traffic away from any other media platform in general. People have not "switched" anywhere, they simply gain more tools to use.
Although Search Engine are third most actively use internet service, it is highest used service in term of pure discovery channel. There is not much marketing to be had when people are chatting and messaging others. Whiles people do use social media platform to discover and connect with brands and services, that is not it's exclusive or even primary use of social media.
This still leave search marketing as the place to be for business generation. Whiles paid search has it's strength in accessibility, agility and targeting, it still behind organic search in conversion and ROI.
Yet typically most companies spends more or paid search than organic search. Although we understand the rationale of practice, we don't believe this is the best way to plan search marketing.
There is so much more to be gain from better investment in SEO
