Untapped potential!
Many businesses still have not engaged with Generative AI because it is new and difficult. Yet, that is preciously why this is a powerful new opportunities for growth for the right kind of business.
People use Generative AI such as ChatGPT for initial research and problem solving. But what If your business was the solution ChatGPT mentioned? What if your competition was but not you? Such are the possibility
Probabilistic Not Deterministic
Generative AI are still notoriously unpredictable and uncontrollable. But only from an old digital marketing perspective of full control.
GEO operates in a new paradigm that Generative AI present us with. Nothing about it is fully deterministic, if you asked it the same question 10 times you will never get the exact same answer. That present a marketing nightmare. But only if we looked at it rigidly.
However, if we look at the same scenario differently everything changes. If we asked it the same question 10 times, we may get:
- Similar message with different wording 8 times
- Something completely different 1 time
- Didn't not understand the question correctly 1 time
This is a probabilistic view.
